Made with care

Safeguarding our seafood now and for the future

New Zealand's long coastline and cool, clear, nutrient-rich oceanic waters produce outstanding seafood of phenomenal flavour and trusted quality. The sustainable management of our precious resource lies at the heart of our industry with the Māori concept of kaitiakitanga – or guardianship – guiding the way we work with the sea and ensuring its bounty is preserved for generations to come. New Zealand is globally recognised for its pioneering fisheries management system, which ensures 94 percent of our commercial catch comes from sustainable stocks. We produce an abundance of rock lobster, mussels, hoki, squid, salmon, paua and tuna, and we are world leaders in high-quality niche species such as King salmon and our unique Greenshell mussels. With a freshness you can taste, our seafood is in a class of its own.

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